With a comprehensive international background in the corporate world, Laia brings a fresh perspective to the skincare industry. As the founder and product developer of SIORA, her journey began with a deep passion for creating sustainable, luxurious skincare alternatives. This commitment drove her to immerse herself in formulating products that blend both effectiveness and environmental responsibility. Her work reflects the belief that skincare can be luxurious yet mindful, offering solutions that enhance beauty while aligning with modern values of sustainability.

“I’ve always enjoyed investing in quality skincare products, but (like many of my customers) I found the process of discovering what ingredients went into them and how sustainably they were made confusing and a bit convoluted.”

Born and raised in Madrid, Laia brings a sophisticated and effortless aesthetic to both the creation of SIORA's products and its branding. Her corporate background sharpened her ability to balance innovation with simplicity—a philosophy reflected in every product.

“I think people forget that your skin is the largest organ in your body—it’s important to take care of it! My vision has always been a brand and product range that allows people to relax and feel comfortable knowing that they are doing the right thing for their skin and the environment with every purchase.”

With a minimalist approach to each product release, Laia remains passionate about sourcing and combining the highest quality ingredients and offering only the essential combinations.

“The last thing people need right now is more complication. My goal is to give my customers exactly what they need for comprehensive skincare—no more, no less—offering affordable luxury where elegance meets sustainability.”

Through SIORA, Laia invites you to experience skincare that’s as thoughtful as it is effective, providing confidence that every purchase is a step toward healthier skin and a healthier planet.